Should I add the full text in these postings...or have people just watch the videos....? Hm...still figuring it out....but comments are welcome!
As per request....the text...
Chapter 2
I
reach out, running my fingers across the milky creamsicle eye shadow. A stark contrasting glare from the skylight
directly above highlights the depth in the color and I spread a thin swatch on
my inner wrist. The actual pan is almost
pristine, the powder so soft I can run my finger through it and leave it like a
virgin, to quote Madonna. The orange is
a warm shade, perfect for those with a likewise warm undertone to their
skin. But it’s also pastel enough to
work on those with cool undertones. A
perfect shade. I need them.
I
turn on a Lily Allen playlist. It’s hard to be a bitch… Yes, it is.
Muse,
my cosmetics company, is housed in a restored auto repair shop just off Main
Street in Santa Monica. Main Street is
the hip and trendy commercial drag of this reluctant tourist town. My Muse is Estee Lauder who drove my
childhood dreams forward to this very hip locale and into top retail spots in
Sephora and Nordstrom.
I’m
glad to be alone in my office as I look at the final options for my new and
vastly expanded makeup line. Except for
Trotsky, of course, our chocolate lab two-month-old puppy and company
mascot. She sleeps quietly at my feet, brown
eyes closed and dreaming, as I contemplate my future and hope fate will be
kind. Saying I bet the farm is
understating the risks I’ve taken in so aggressively adding to my
offerings. I did it anyway.
And
the evidence is littered before me on the bronzed aluminum oversized table that
serves as my desk. For now I need my own impressions of the merchandise,
independent of outside influence. Rainbow
stacks of brights, blushes and eye shadows.
Tubes of mascara and eye liner.
Bottle with foundation and piles of powders. Lipstick tubes in rows. It’s a fortune in research and
manufacturing. A hope that someone likes
the new shades and will embrace them on a daily basis.
My gut built this
company, from my sophomore year at UCLA to this dubious semi headquarters 12
years later and finally growing fast. I
even managed to graduate with a joint degree in literature and economics. Everything around me reeks of Estee but with
a twist. She was so elegant, as befit
her start in the 1940s, but my settings and offerings are edgier.
The
building is a gift from a friend’s parents.
They transformed what was an auto repair shop into an airy and bright
office space. My small offices are
separated with a wall from my cosmetics warehouse, products all in steel bins and
in rows. The floors are still a cool
brisk grey cement but the walls are Robin’s egg blue, more true blue than
Estee’s slightly greenish shade, but still a part of its family. The ceilings are a deep cerulean which is the
exact coloring of my packaging. Again,
following Estee but not Estee. I used silver not her gold for my text. Besides, blue is my favorite color. I’d considered having clouds painted, but
then began to also consider unicorns, and that all became too overwhelmingly
silly and I’m not a girly girl. So I
kept things stark.
We
brought in cool steel or aluminum furniture, and scattered it sparingly through
the empty space. Adding fake fur white
beanbag chairs and a shaggy white couch in the entry-way for guests, in the end
the feel of clouds won over my first instincts.
Now we hold our small company meetings on the plush couch when the sun
begins to set, casting shadows like diamonds through our many slanted glass sky
roofs. The glass is blue, the exact
color of water in my imagination. Chinese
takeout or vegan burritos and sometimes a bottle of champagne spread before us,
we debate how to market beauty and the freedom it brings.
Lana
Del Rey begins to sing of video games and how everything she does is for
“you”. I likewise sing to a sleeping
Trotsky and wonder if someday I’ll do all for someone other than a chocolate
lab puppy rescued from a local shelter.
Outside is the hum of cars and I hear my neighbor shouting
something. We have businesses to the
west and a residential neighborhood to the east. My employees are mostly quiet, working, but
the phone doesn’t stop its constant rings.
For
now I drag my oversized remains of a leather armchair to the edge of my table
desk. I have more appropriate seating
options but I like to kneel on the familiar chair and focus on my samples. The leather is worn to the point of butter
softness and the brown has faded unevenly.
This chair and this office, like much of my life, is a favor granted. I grew up on charity, my brother and I both
smart and lucky enough to be the token poor scholarship students at one of the
city’s most prestigious and competitive private schools. Here, cheap rent provided by my best
friend’s parents and Muse’s first investors literally has made my success
possible. They looked out for me and
gave me enough lucky breaks to get my company off the ground and soaring. The chair came from another friend’s mother
when she redid her library. She’d always
seen how I loved it and gifted the monstrosity to me when I was sixteen. I did what all poor kids do when granted such
luxuries: I said thank you and continued loving her to this day. When you have little such a precious object
takes on great importance.
At
first I couldn’t believe I owned such a marvelous chair. My mom had looked on in silence as I sat down
in its depths upon its arrival, massaging the lush armrests. One of my first eye shadows was the exact
brown it was at that moment. It reigned
like a queen in our Brentwood apartment until I moved it here, into my
office.
Before
me is my next challenge. The makeup
samples are my own hard work, though many others have touched them in different
ways to get them to this almost final stage.
The beauty industry is a grind and I fell into it when running away from
an ex-boyfriend. I needed a distraction
after a breakup and created a line of 10 lipsticks. Next, a “sporty girl” complete set that UCLA
decided to carry in their bookstore as an add on purchase. Now it’s a real business unless I mess it up.
For
me the colors are a passion. I love how
a slight change in formula or undertones changes their look completely. And how each shade reacts with every
different woman fascinates me. Perfect
beauty is an unattainable ideal for most, but all women can glow with the right
mix of shades done just so. The planes
of every face are like a canvas and should be treated with respect. All women are beautiful in their own way.
I first began
mixing colors in high school as an escape, before the boyfriend and breakup it
was just beauty. My moods are dependent
on outside influences, too much so.
Scents, weather, what people say, or even the shifting landscape around
me as I rush through my day can leave me reeling or exhilarated. I hate that aspect of my personality and have
had to learn how to center and refocus so I don’t go insane. Do I possess crazy genes that leave me
destabilized too easily?
My
office door is closed and it’s almost 10:00 in the morning. I need to hole up and visualize what women
want over the next year. Sure, they want
to be beautiful but what does that mean?
I can make them clean, clear their skin and brighten their face. But while I can modify features I can’t
change them. A woman at her best is
confident and that I can do: make a woman feel good about herself. It only takes a few steps and I’ve
prepackaged them.
Now
I’m adding to my basic line and the evidence is before me.
More
importantly, the scents are before me.
I’ve never done perfume before. I
glance down at my baggy faded jeans and a very old James Perse T-shirt worn to
its last shreds. Black. I need the comfort to be creative but as I
look at my final product choices all I feel is fear. What if I pick the wrong
ones and the new lines don’t fly? Every
year I’m introducing something new and every choice could fall flat.
But
I glance down at Trotsky and listen to the ever confident Beyonce begin her
song and keep going. She knows that all
can be replaced and that no decision is ever permanent. How I wish for her utter confidence.
So I pick up
another eye shadow and finger the cerulean package. After the creamsicle I’ve chosen a subtle
purple, full of sparkles in a mix of reds and browns. Gold dances in the mix and ultimately seems
to take charge. This shade is so sultry
and attention seeking. I grab a mirror
and rub some above my upper lash line. I love how it shimmers yet also simmers.
Eventually I’ll show my final choices to others
but for now I revel in being
able to play and visualize who will
wear these shades. Does a young girl
wear this Mata Hari purple or a more mature woman, sexy versus seductive? I can imagine both as I smell the local
scents of exhaust and salt. Bread from a
nearby restaurant warms up the air. And
my phone rings.
My
assistant only answers if I don’t pick up by the third ring. I grab for the phone but something inside me,
an instinct, warns me away. I ignore it.
“Hello,”
I start, trying to juggle my mirror, eye shadow, imagination and trepidation.
“Lise,
I won’t make it tonight,” Brad, my boyfriend begins, as always skipping a
courtesy at the start of any call. A
master of the universe, he doesn’t believe in pleasantries. Does he believe in manners? When having them helps him. Yes, the bloom is off this rose. I love him, I love him not? Lately less so. But I’m dependent on him. And he’s helping me get financing to expand
my line. In private equity, he buys
companies and doesn’t fund them. He has
friends who fund and they’re working on the final paperwork to make my dreams a
reality.
Feel
free to judge me but I’ve been with him for almost five years now. Eleven years my senior and much more savvy
than I am in business, he, like my office space and chair, has been a gift that
I’m not always sure how to manage.
“Okay,”
I respond, having learned to let him keep speaking before jumping to
conclusions. He likes to hear himself
talk and I’m always curious to hear what bullshit he’ll come up with before I
cut him off.
“Work
crisis. Fucking CEO has been faking his
numbers and the media is about to go public with it. I need to talk to the key reporters and get
them to write more sympathetic stories. Too late to shut it down completely.”
“Okay,”
I repeat myself. We were to be having a
nice sushi dinner tonight but, honestly, I’m better off finishing my work
here. It isn’t like I’m not betting my
whole company on these new collections and perfumes.
I
picture him, slightly tall and very hard from his workouts. His eyes fade to brown and his hair is just a
flush of almost black. And while he can
look me in the eye when delivering a tough message for the most part his eyes
are always shifting around, maximizing his options. His shirts always have collars unless he’s
exercising.
“Ted
is happy with most of the terms of your financing but…,” Brad continues and I
take a deep in-breath, picturing my yoga teacher as I do so. Brad’s buts are legendary. He never speaks about anything directly,
preferring a lethal sideswipe to the gut.
How did I end up here?
I
don’t respond, deciding that not showing desperation is always the best course
of action. And I need that money. Desperately.
The phones are ringing outside my personal office and in the main
company. People like and want us. We’re in People
magazine this week.
“But
nothing. I told him just to sign it or
I’ll fund you personally. Of course, I’d
put you on a diet as a term of the deal.”
He laughs and I’m glad he isn’t here or I’d kill him. My jeans have been feeling a little tight but
I’ve been under so much pressure I really haven’t been paying attention. He’s saying I’m getting fat? I look down.
He might be right.
I
struggle to find my voice. As if doing
so is easy in the best of circumstances and this is hardly that. Is he seriously saying that he’d risk my
financing and my company to force me to lose weight?
“Fuck
you,” I hear myself say and hang up on him.
What have I done?
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