Wednesday, May 11, 2011

Why not on Nook…asks Barnes and Noble loyalist?


Captive is now!

And I did it myself on Barnes and Noble’s PubIt! site (my main publisher contact is abroad; I retained the rights to Captive; Nook sees going directly through them and going through PubIt! as essentially the same). I was surprised to realize that Captive wasn’t on Nook, and even more shocked to receive an email stating such. For, Captive (hard copy) is on and in some of their stores through my publisher. I’d just assumed it was also on Nook (first rule in life and publishing…assume nothing).

As my publisher (and many others) knows I am pretty proactive about publishing and marketing opportunities. I’m the original “just do it” type which is why I’d partnered with BitTorrent to explore that opportunity.

Unfortunately, I can explain technology better than I can implement it (I’m too literal and start every service call with “tell me what web page you’re on. No, read me the url letter by letter, please.”). But, to my credit, I did set up my home network just because…why not? And, though my son claims it doesn’t work in his room (Linkys…location of his room with respect to the box) it works everywhere else in the house. The PubIt! process is much easier than setting up a network.

So…Captive… I went to the site, downloaded the book (in ePub format though a word file will do), compressed my cover and blew it. As I tend to do. But I figured out my mistake (a kink and PubIt! is fixing it…it would be me) and now my book is on Nook! It took under an hour, easily. One note, I had a cover already so I’d advise pre-planning that part.

I seem to be becoming an expert in publishing options; I wrote a book and have a technology/media/business background so getting creative is natural for me. The publishing world is changing so fast. As with all businesses, especially those evolving quickly, proactively trying new things can and does make the difference between those who succeed and fail. Maybe it’s me, but I thought writing the book was the easy part. Turns out marketing trumps writing any day with respect to complexity.

What most disturbed me about not being on Nook was that the device (and B&N) has a loyal and devoted audience. Captive should be there. A friend (different B&N loyalist; I seem to know many) had his local Manhattan outlet send a copy of Captive across the country to him since his store was sold out. Second rule in life…don’t offend the gorillas in your industry. Okay, sorry for stating the obvious, but B&N is a huge presence for writers.

Slogging through the sequel to Captive (some days it’s sailing through writing the sequel but I’m editing now…go see my cranky tweets on twitter @meganlisajones) I’m also trying to figure out how to best distribute and promote it, using what I’ve learned from Captive.

My BitTorrent related audience is amazingly interconnected. I’m confident that I can find them when the next book is ready. Now I’m building an audience on Barnes and Noble…not a bad step to take this week. And nothing beats direct interaction with your readers.

The publishing options for new writers are great, much as many are complaining about declining sales and less support for new authors. Building an audience has never been easy; the new options are overwhelming but they also provide such opportunity. Amazon and Barnes and Noble are letting new writers develop their audience (if it exists) inexpensively; publishers can watch their efforts and better determine which writers could benefit from their resources for later books.

Please, please buy Captive on the Nook and write a review on Barnes and Noble’s site. They are supporting new writers; I’d like to support them back!

…very glad to be not only on Kindle but now also on Nook (we are currently working on iTunes books…my understanding is that it’s a formatting issue).

Feedback from other authors or questions about PubIt! or anything discussed above are very welcome. Email me at

Dolphin photo from Ana Vitalia (thanks!)

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