I couldn't resist the "gel" concept and ended up loving these. The smell is something some might object to (chemically fruit).
720 pink cloud
Basically, these are semi sheer but the darker ones do impart a lot of color. The lighter ones are very subtle. They have 2 formulas, with one adding a sparkle, if that makes sense, and the other just sheen. The shine on them is lovely. I keep adding new ones...